Lead Generation
Connect with prospects who specifically
request more information on your brand,
product or service through lead generation.
- DETAILS
- HOW IT WORKS
Why Should I Use Explicit Opt-Ins?What is an explicit opt-in? It's more than just "permission"...consumers explicitly request YOUR marketing message (NO ONE ELSE’S) and gives you their personal information in order to receive it.
A VerticalReach opt-in lead generation program will enable you to build a targeted database of interested consumers. Since they have requested more information on your offering they will have a much higher conversion rate than virtually any other form of internet advertising.
With VerticalReach, your brand’s reputation stays intact. This is achieved by interacting solely with consumers who are interested in your brand.
Benefits of a Hosted NetworkThrough our exclusive partnership with Opt-Intelligence, VerticalReach maintains a fully-integrated, 100% hosted network. This means that every single offer is served by VerticalReach directly through our publisher partner’s site. This benefits you in several ways:
• Your offer can be LIVE in less than 24 hours from delivery of your creative• We guarantee against “over delivery”
• We guarantee publisher-specific placement
• Amendments to your offer can be made instantaneously
• You can set start and stop dates/time in advance
• Offers can be “pulled” for any reason in 24 hours or less
How VerticalReach Works For You• You choose the data points you require: first and last name, email,
address, city, state, zip, phone, date/time and IP address - custom
criteria is also possible
• You select your target audience (gender, age, geographic location)
• You supply all of the creatives for the offer (images, video, text, flash, etc.)
• You have the option of sending an “auto-responder” email to the opt-in
consumer once they opt-in for your offer. This email explains to the consumer
where and when they opted-in to your offer and contains any marketing
material you choose
• You select how many opt-ins you require and your budget for each valid opt-in
• You determine the delivery format and frequency of your valid opt-in data.
We can send you data any way you want it, guaranteed
• You have the ability to choose which publishers in the VerticalReach network
display your offer. In order to join the VerticalReach network, each of our
publisher partners must pass a stringent pre-screening process. Only
publishers who adhere to our data capture practices, privacy practices and
user experience quality requirements are invited to join the VerticalReach
network
Data ValidationOnce your opt-in data has been collected from the publisher, we put it through a battery of validation processes:
• Email address is checked for proper formatting, and the domain in validated
• Auto-responder emails are checked for bounces
• Physical addresses are validated
• Phone number is checked against a database of area code and prefix
combinations• Additional validation screening available upon request
What We Don't DoTo Protect Your Brand:
• We don’t serve offers with pre-checked boxes (opt-outs).
• We don’t broker offers outside of the hosted Opt-Intelligence network.
• We don’t force or trick consumers to opt-in to an offer.
• We don’t serve offers that disrupt user experience. We never redirect users to
another site to opt-in. Our process is seamless within the sites we partner with.
• We don’t work with Incentivized Sites, which result in poor leads. We don’t show
a set of offers that are not pre-targeted by, at minimum, zip code, age and gender.
ADVERTISER SOLUTIONS
Lead Generation