Online advertising is the process of embedding banners, rich media and text advertisements into a specific website, or a series of selected websites with links back to your website or landing page.

 

Online Advertising:

• Can be demographically and geographically targeted

• Comes in static and animated forms in a variety of sizes

• May also include Flash and/or streaming audio/video

• Is used to generate targeted sales and leads and/or build brand awareness

When done correctly, online advertising campaigns can have extensive reach and powerful connections with target markets.

1. Online advertising is an effective way to connect with all types of
    potential customers.
    • Over 70% of the US population uses the internet.(1)

       92% of those users are utilizing it to shop and gain information on products
       and services, but studies suggest that only 5% of their time online is spent
       on search engines.(2) This means that 95% of their time is spent on actual
       websites where advertisers like you can connect with them via online
       advertising.

    • In 2007, online advertising produced an 11% lift in dollars spent during in-store
      conversions and Increased page views on advertisers websites by 37%.

 

2. If your competition is not using online advertisement, they will be soon. 

     • As displayed in the chart to the right, the popularity of online advertising is
       increasing. It is expected to grow 14.4% across all industries in 2009.(3)

 

3. Online advertising works as a great compliment to tactics you may

    already have in place.

     • In terms of direct response, one of the most popular tactics is search engine
       marketing. Studies suggest that in 2007 when online advertising was added
       to a search engine marketing program, the overall marketing plan:
     • Generated an 83% lift in dollars spent in later in-store conversions.(4)

     • Increased incremental in-store revenue by 90% (as opposed to 43% with


       search-only campaigns)

     • Positively influenced converting 43% more online researchers to in-store


       purchasers.(5)

     • Online advertising can also help other brand building marketing tactics
       succeed. A 2007 study reports that when TV alone indexes at 100 for brand
       awareness, and is then supported by an online advertising program, brand
       awareness increases to 138.(6)

 

(1) source: internetworldstats.com/am/us.htm

(2) source: searchengineland.com/070814-103315.php

(3) source: clickz.com/showPage.html?page=3628041

(4) source: marketingpilgrim.com/2007/07/theres-a-use-for-display-ads-after-all.html

(5) source: publications.mediapost.com/index

(6) source: magazine.org/Advertising_and_PIB/MEDIA-Effectiveness-fff.pdf

To launch and maintain a successful online advertising campaign, you need a partner with extensive knowledge of online media buying and planning, ad placement, and ad distribution platforms. Your partner should have a quality-tested network with various targeting capabilities to assure your message is delivered to your ideal audiences. In addition, your partner should have constant awareness and intuitive understanding of the continual complexities and ever-changing fragmentation of online advertising.

 

With over 10 years of online advertising experience, VerticalReach is an expert in the field. Unlike most networks who blindly place their clients’ advertisements all across the internet, VerticalReach works as interactive agency, with the goal of building comprehensive and transparent interactive programs that connect your brand, product or service with your targets, no matter where they might be.

 

VerticalReach is not your typical ad network, and here are a few reasons why…

Integrated Marketing Firm - multiple channels to meet your needs:

• Online, Direct Mail, Email, Newsletters, Lead Generation

• Over 1 billion impressions available monthly

Customer Service - Our dedicated account team manages all aspects of your program providing consultation, strategy development, and other services.

 

Organically Built Partners - Quality tested sites and media outlets with strict testing/on-boarding process.

Progressively Building Up Network - Tell us what you need: our dedicated business development team is always seeking new partners and networks to  help deliver on your goals.

 

Fully Transparent - It's all about trust...we uphold full disclosure on all placements and performance.

Human Review and Optimization - Why? Hey...we don’t fully trust computers either!